Samsung launches Referral Program, Student Program and Shop 20K Advantage initiative in India

Samsung’s online store has seen a surge in traffic and sales during the last few months, as the pandemic has forced people to buy products online. To celebrate their customers in India, Samsung is launching three new initiatives – the Samsung Referral Program, the Student Program and the Shop 20K Advantage initiative.

With the Samsung Referral program, a referrer can an help their friends and family get exciting rewards (up to 8% off) on purchase of a range of  mobile and consumer electronics products when purchased via Samsung.com. The referrer will also get up to Rs.1500 per successful transaction. The program is applicable on 15+ devices, which include smartphones, tablets and wearables.

The Student program is designed to give student community access to a special catalogue of products consisting smartphones, tablets, wearable and accessories, all of which will be at a special price along with services like complimentary insurance, easy exchange and convenient EMI options. To enter the program, students must sign in via their official college email id or be validated by an authorized student credentials verification agency.

And finally, the Shop 20K Advantage initiative will offer the following:

• Samsung Shop App users get the opportunity to unlock 10 shopping vouchers worth INR 20000 in total value by registering on the Samsung Shop App with their contact details
• These vouchers bring the best of Samsung’s cross-category portfolio to consumers. There is one voucher for each of the following categories – Smartphones, Televisions, Washing Machines, Refrigerators, Microwaves, Tablets, Smartwatches, True Wireless Audio, Accessories & Harman/JBL products
• Each voucher gives a consumer up to INR 2000 shopping benefit, depending on transaction value and category and is valid for 365 days

Commenting on these initiatives, Asim Warsi, Senior Vice President, Samsung India, said:

As India’s largest consumer electronics company, we are constantly innovating to create new shopper journeys and consumer affordability programs to make Samsung.com the most exciting destination for consumers. The innovative programs address existing loyal Samsung consumers and first time users including the young tech savvy student community that is looking to access the latest technology across product categories. For Samsung, the Online Store (Samsung.com) is a key focus area for growth and we are targeting 10% of our overall business in mobiles and consumer electronics through this important channel