Introduction:
They come hard, they come strong! That’s simply the reality of things
nowadays for Apple, as competition from all corners has seemingly caught
up with the iPhone 4S, and in some cases, surpassed it even. Not only
are these competing devices boasting larger displays, faster processors,
and higher capacity storage on paper than what the iPhone 4S had to
provide, Apple’s pride and joy still somehow managed to stiffen the
competition with its imposing mindshare. Last year, when Apple unveiled
the iPhone 4S, many were wondering if the renowned company has lost its
magical touch – maybe from all the years of being complacent with its
past laurels and successes.
Perhaps, that kind of attitude was the requisite inspiration that
spurred its rivals to fight back with a vengeance. And boy did they come
with arms up and fists slamming, since for the very first time ever,
the iPhone’s impenetrable façade exhibited subtle signs of fragility – a
miniscule crack that blossomed into a gash, which shook its foundations
tremendously. Whatever it was, there was no denying that innovation was
now being seen by competitive devices such as the Samsung Galaxy S III,
HTC One X, and Nokia Lumia 900 to name a few, which rose to prominence
and established their presence in the landscape.
Despite the underwhelming response by critics alike, the iPhone 4S still
managed to sell healthily, but under the surface, it still didn’t have
enough substance to satiate the demands of hungry consumers looking for
the most cutting-edge thing. Regardless of that, Apple managed to
address some of the previous concerns, as the iPhone 5 is positioned to
be the best iPhone since, well, the iPhone itself.
